What You Offer?
When you start a business, you usually have an idea of what you want to offer to people and how you are going to make money, i.e. you know what services or products you want to sell to people. You may even have a general idea of who you want to serve, or who would buy from you.
Why that doesn't work
The problem with this, is we tend to be a little bias when it comes to our own ideas, products and services. This can lead you to spend months building your business, only to struggle to get sales and be left wondering why.
People First Approach
The truth is that businesses are successful only if people want to buy from them. It takes PEOPLE to purchase your products or services (even if it's aimed at businesses, you'll have a person who makes the decision). So before you waste months building or promoting your brilliant business, you've got to come to one simple understanding:
Without people your business fails to exist
That's why you've got to start with a people first approach. People are what make you successful. Both external people like customers and internal people like employees. So you've got to start your business with the sole goal of figuring out who you want to serve, and everything about them.
What You Need To Know About Your Audience
Many new entrepreneurs think all they need to have is a general idea of who they want to sell to, but that couldn't be further from the truth. You need to know way more about them then their age, gender and income. You need to understand their inner workings, what goes on inside their head that extends far beyond the basics. Here's a short list:
How To Find Your Audience
Start with who you think your audience is and ask yourself the question:
Where would this person hang out?
That may seem like an odd question at first, but you can't get to know someone if you never hangout with them, and you won't meet them unless you hangout where they hangout. This could mean different things based on your business and whether it's local in a physical location or online, but in general here's some things to ask yourself:
How To Get To Know Your Audience
Once you know where they are, you've got to invest the time into getting to know them. This is not the time to sell them anything, or offer them anything. Just talk to them, become their friend. Below is a simple format that works well
Once You Know Them
Once you know your audience intimately, and I'm not talking a few of them, I'm talking many many audience members (think 100+), you'll be able to validate your products/services/offers and make sure it solves a real problem/frustration for them and is something they are willing to pay for, before you invest your time, energy and money. And once you do create that awesome product or service you'll know exactly how to position it to them so that they buy.
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